SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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Email Marketing & Automation
7 Tips for Effective Digital Coupon Marketing
Good friend Adam Small has a mobile text marketing platform that sees incredible redemption rates on SMS text offers. One technique he told me about that a client that offered a bring a friend offer where you received a free shake when you brought a friend to the establishment. They would send the text out a half hour before lunch…
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Email Marketing & Automation
Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…
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Marketing & Sales Videos
Seven Deadly Sins of SMS Marketing
Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.…
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E-commerce and Retail
Mobile Marketing in the Retail Industry
Mobile and retailing continues to offer a ton of opportunity for retailers to improve customer value and increase loyalty – ultimately driving sales. Simple strategies like SMS messaging have very impactful response rates. More advanced solutions like mobile applications can enhance the shopping experience for customers. Dynmark is a UK-based cloud mobile intelligence and messaging company. They’ve put together this…
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Email Marketing & Automation
Signal: Communicate via SMS, Email, Twitter and Facebook
Signal is an integrated platform for businesses to manage, monitor and measure their marketing efforts across mobile, social, email and web channels. Basically, a CRM + mobile marketing + email marketing + social media management. We believe that the marketer’s job has become increasingly complex due to the rapid proliferation of marketing channels, and the tools to manage them. Our…
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Sales Enablement, Automation, and Performance
How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…
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Mobile Marketing, Messaging, and Apps
Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?
By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company…
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Mobile Marketing, Messaging, and Apps
Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug has a similar mobile integration on his site, you can text MartechLOG to 71813 and get an alert when he…
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Mobile Marketing, Messaging, and Apps
Mobile Texting coming on Strong!
Wirefly recently did a poll of Mobile Phone users and found that 64% of mobile users don’t use text messaging. As I was researching this post, I was surprised that a few sites were shocked by the numbers. Perhaps I’m an older user than some of the bloggers who commented, but I was actually surprised for the opposite reason. I…
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Content Marketing
RSS versus Email: A Marketing View
It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a content management standpoint, a lot of Industry folks think of all of these as ‘output’ types. That’s a really ignorant…