Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for producing revenue online? It is used by almost every company and, hence, is a great way for influencers and publishers to integrate it into their activities. Affiliate Marketing Key Statistics Affiliate marketing accounts for over
Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us
Kamua: Utilizing AI To Automate Video Rendering Formats
If you’ve ever produced and recorded video that you wished to display across social media, you know the effort required to crop for each video format to ensure your videos are engaging for the platform shared on. This is a fantastic example where artificial intelligence and machine learning can truly make a difference. Kamua has developed an online video editor that will automatically crop your video – while staying focused on the subject – across
Social Media Universe: What Were The Largest Social Media Platforms in 2020?
Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the
JustControl.it: Automate Attribution Data Collection Across Channels
Digital marketing is driven by a need for greater customization: new data sources, fresh combinations of partnerships, ever-changing rates, sophisticated UA scenarios, etc. As for the future of our industry, it promises to be even more challenging and granular. That is why successful and aspiring professionals need workable leverage to deal with complicated situations and complex pictures. However, a lot of existing tools still offer an outdated ‘one-size-fits-all’ approach. Within this first framework, all the
