Snapchat
Articles Tagged snapchat:
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Social Media & Influencer Marketing
Social Media Image Dimension Guide for 2025
It seems like every week, a social network changes its layout and requires new dimensions for its profile photos, background canvas, and images shared on the network. Limitations for social images are a combination of dimensions, image size, and even the amount of text displayed within the image. I would caution against uploading oversized images to social media sites. Each…
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Social Media & Influencer Marketing
Social Media Statistics for 2025: Platforms, Advertising, Demographics, and User Interaction
Social media in 2025 is a dynamic landscape, shaped by evolving platforms, shifting user behaviors, and growing concerns about fatigue and division. With billions of users worldwide, platforms continue to pivot toward monetization, while consumers navigate an increasingly complex digital environment. This article explores key trends in platform evolution, consumer interactions with advertising, demographic shifts, and user engagement, highlighting the…
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Advertising Technology
The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning to post-event review—into clearly defined steps. Each phase includes a dedicated timeline section and specific guidance for live, online, and…
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Analytics & Testing
Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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Social Media & Influencer Marketing
Social Media Demographics by Platform (US in 2024)
Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to drive conversions and achieve a positive…
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Social Media & Influencer Marketing
What Are The Largest Social Media Platforms in 2024?
Staying updated with social media trends is crucial for business owners, sales professionals, marketers, and technologists. When we talk about a large social media network, it’s not always clear what we’re referring to. The term is inherently subjective and can be interpreted in several ways, each with implications for understanding a platform’s reach and influence. Measuring “Largeness” There’s a multitude…
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Advertising Technology
Take Advantage of Advertising Sign-Up Credits Over $3,000 To Bootstrap and Go-To-Market
Bootstrapping refers to starting and growing a business with little or no external funding. Entrepreneurs who bootstrap rely on their own personal savings, revenue generated by the business, or small loans from family and friends. This approach allows them to maintain more control over their company, but it also means they have to be resourceful and manage their finances carefully.…
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E-commerce and Retail
IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button
Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.…
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Social Media & Influencer Marketing
The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact
Social media platforms have emerged as crucial arenas for individuals and businesses to connect, share, and influence. However, the content shared on these platforms is subject to an often-overlooked metric: the half-life of social media posts. This term, rooted initially in physics, has found relevance in digital marketing, describing the time it takes for a post to receive half of…
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Social Media & Influencer Marketing
A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)
Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators or companies. UGC can include personal vlogs, product reviews, tutorials, and more. Branded Content: Videos businesses or organizations produce to…