Snowflake
Martech Zone articles tagged Snowflake:
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Artificial Intelligence
Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine if there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to cobble their work together using custom solutions and spreadsheets. Yet this…
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CRM and Data Platforms
Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.
Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually…
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CRM and Data Platforms
mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs
A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP)…
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Content Marketing
Snowflake Describes How They Transformed Their Sales with Account-Based Marketing #CONEX
I’m up in Toronto in attendance at Uberflip’s Content Experience conference. Today, we spend the day at Uberflip’s beautiful headquarters and listened to some great speakers. One session that had quite an impact on me was Snowflake’s ABM Director, Daniel G. Day, speaking about how he’d developed an ABM program that’s skyrocketed Snowflake’s sales results. View this post on Instagram…