Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

Promo.com: A Simple Online Video Editor for Social Media Videos and Social Ads

Whether you’re publishing audio or video, you know that sometimes that content is actually the easy part. Add editing and optimization for each social platform and you’re now spending more time on production than you are on recording. This inconvenience is why many businesses avoid video despite the fact that video is such a compelling medium. Promo.com is a video creation platform for businesses and agencies. They help users create loads of visual content and

Infographic: Brief History of Social Media Advertising

While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago but generated $11 billion in revenue by 2017. This was up from just $6.1 billion in 2013. Social advertisements offer the opportunity to build awareness, target based on geographic, demographic, and behavioral data. As well,

Zymplify: Marketing as a Service for Small Business

Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online. However, it does it for less than most of the other marketing automation platforms on the market. From the site: Zymplify is

The Impact of Digital Marketing Trends on Credit Unions and Financial Institutions

Colleague Mark Schaefer recently published a post, 10 Epic Shifts that are Re-Writing the Rules of Marketing, that is a must-read. He asked marketers throughout the industry how marketing was shifting profoundly. One area that I see a lot of activity in is the ability to personalize the relationship with the prospect or customer. I stated: This data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and