Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.
In 2016, intelligent segmentation will play a leading role in marketer’s plans. They need to know among their audience of customers and prospects who are the most engaged and influential. Armed with this information, they can deliver targeted and relevant messages to this group which will boost sales, retention, and overall loyalty. One technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics.
One of the most shared posts we’ve ever written was on what analytics is and the types of analytics tools available to help marketers monitor their performance, analyze opportunities for improvement, and measure response and user behavior. But what tools are marketers using? According to Econsultancy’s latest survey, Marketers utilize web analytics overwhelmingly, then Excel, social analytics, mobile analytics, A/B or multivariate testing, relational databases (SQL), business intelligence platforms, tag management, attribution solutions, campaign automation,
Nailed it. That’s what I thought as soon as I saw the image below from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. One diagram stood out as we’ve been assisting companies develop their online marketing strategies so I’ve included it below. Marketing is in a state of transition,
Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. Definition of Marketing Analytics Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives