Including Instagram Photos Increased Email Engagement 7x

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a more personable relationship with their customers. This makes companies both approachable and trustworthy. Compound that