What is Digital Marketing

We’ve had some similar infographics on the inbound marketing process, the inbound marketing ecosystem, the rise of inbound marketing and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design,

The StumbleUpon Lifecyle

We love StumbleUpon here on Martech Zone. In fact, it’s often our number one referral source. It’s also been the number one referral source of traffic on the web! StumbleUpon walks through some other advantages of its service here in this infographic – including the fact that the time that your link continues to refer visits is much longer than sites like Facebook or Twitter. Facebook and Twitter are an ongoing stream… links come and

40 Tools, 40 Slides, 40 Minutes

Earlier this month I had a fantastic time doing a presentation at Blog Indiana 2011. This is a fun event because it’s the largest in the region and I get to have some fun testing out new material. This presentation was solely focused on what marketers are missing by only using their Analytics package to improve their online marketing efforts. Search engine performance, social media performance, identifying leads and understanding user behavior on the page

Do Google Benchmarks Matter?

Today I received a newsletter from Google Analytics, the first edition of the first volume read as follows: This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website