Is Social Media Forcing Marketers Away from Mass Media?

This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their

Unified: Social Operating Platform

Unified provides cloud marketing technology and applications that enable your organization to manage the entire social marketing lifecycle, delivering clear and quantified ROI. Unified’s platform provides unified system of record for brands, agencies and vendors. Benefits of Unified’s Social Operating Platform Own and control your marketing data – The Social Operating Platform connects all the agencies, vendors and brands you work with in a single cloud marketing system, giving you a complete view of all