As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic
Social commerce has become a big buzzword, yet many shoppers and many sellers are holding back on “going social” with their buying and selling. Why is this? For many of the same reasons it took many years for e-commerce to seriously compete with brick-and-mortar retail. Social commerce is an immature ecosystem and concept, and it will simply take time for it to challenge the well-oiled transacting universe that e-commerce has become today. The issues are
It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases online! Combined with purchasing activity, an incredible selection of ecommerce platforms, an unending supply of distribution sites, and
We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely to make a purchase based on social media referrals 78% of respondents said that companie’s social media posts impact their
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.
It’s one thing to advertise via social media and bring people back to your site, but social media platforms are looking to bring conversions closer and control them further by bringing them directly into their platforms. For e-commerce providers, this is a welcome move because it’s been difficult to measure and see an excellent response on their social media investment with conversions. Tracking and attribution continue to be a challenge. Of course, for social media
While I was at the IRCE, I was pretty excited when one speaker, Danny Gavin, stopped me and told me he had seen me speak years ago at an event in Austin. Danny is one of the Internet’s top marketers… developing cutting-edge Internet marketing and social media campaigns for Brian Gavin Diamonds. With his expertise, he’s helped to propel BGD to the ranks of Internet Retailer’s Top 1000 and 50 Fastest Growing E-Commerce Companies. We’ll
This is another great infographic from CJG Digital Marketing, 10 Social Media Marketing Trends to Watch Out this 2015. It’s critical to review your content, social and mobile strategies to identify where you might have some gaps. 10 Social Media Marketing Trends to Watch Out this 2015 Content Marketing continues to get more social. Real Time Social Media Marketing will be a buzzword. Audio and Video will dominate social content. There’s a continued, steady shift