Social Crm
Martech Zone articles tagged social crm:
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Analytics & Testing
Douglas KarrOct 5, 2022
Enterprise Social Media Marketing Platform Features
If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in…
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Email Marketing & Automation
Douglas KarrOct 2, 2014
MyYappyDog: Social CRM for Real Estate Agents
There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social CRM called My Yappy Dog. 3 out of 4 of real estate agency customers said they would do business again…
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Marketing & Sales Videos
Douglas KarrOct 30, 2013
Nimble: Contact Management and Social CRM
Nimble automatically pulls your contacts into one place so you can engage them across any channel – LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email – in one easy to use interface. With Nimble, you can send messages, add tasks and events, edit or download the contact profile directly from the contact’s profile window. View core contact information and all related…
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Social Media & Influencer Marketing
Douglas KarrSep 26, 2013
Adphorus: Facebook Ad and Social CRM Platform
Adphorus is a Facebook Ad Optimization platform that works on top of Facebook Marketing API and Social CRM, allowing you amplify your return on investment based on existing customer data. Adphorus Features: Actionable Dashboards – Use dashboards to track your campaigns and your KPIs. Performance Marketing – conversion tracking, optimization based on CPA, and test multiple target group, creative, placement…
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Analytics & Testing
Douglas KarrAug 21, 2013
Piqora: Rich Analytics for Pinterest, Instagram and Tumblr
Piqora (previously Pinfluencer) is a marketing and analytics platform for visual, interest-based networks like Pinterest, Tumblr, and Instagram. Their suite incorporates engagement, hashtag, conversion and revenue metrics. Piqora works with many well-known retailers, brands, and publishers to identify and connect with influential brand advocates, gain actionable insights into trending images, and measure key engagement metrics to quantify brand engagement on…
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Analytics & Testing
Douglas KarrNov 19, 2012
Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM: Monitoring – the ability to…
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Social Media & Influencer Marketing
Michael ReynoldsFeb 2, 2010
Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI, The best CRM application is the one you will use. This is a great way of saying that all the fancy CRM programs and features in the world will not make a difference if your software is too complex or no fun to use. For that reason, I know many people…