Businesses are constantly trying to capture data on prospects and customers to both find and attract leads, and then to keep and upsell the customers they acquire. There’s a ton of technologies out there to attempt to capture this data. Some of the sources are inaccurate and others out of date. Too bad there wasn’t a source of information that was continuously updated accurately and often by people. There is! People consistently and repeatedly leave
This is another great infographic from CJG Digital Marketing, 10 Social Media Marketing Trends to Watch Out this 2015. It’s critical to review your content, social and mobile strategies to identify where you might have some gaps. 10 Social Media Marketing Trends to Watch Out this 2015 Content Marketing continues to get more social. Real Time Social Media Marketing will be a buzzword. Audio and Video will dominate social content. There’s a continued, steady shift
As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform for ecommerce, provides some key findings. Useful customer information, be it leads, demographics, sentiment, consumer
Technology Blogs are important to Martech Zone. When I write about how a specific technology is impacting marketing, it’s often motivated by a technology blog. They typically do a great job in covering the news and opinions about technology, but miss on the practical marketing applications of it. The big boys are always trying to get the biggest news scoop, the latest gossip, or trying to throw some great post title that grabs everyone’s attention.