Reading Time: 2 minutes It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and Combined with purchasing activity, an incredible selection of ecommerce platforms, an unending supply of distribution sites, and a rock-bottom barrier to entry… ecommerce is skyrocketing in both sophistication and growth.
Reading Time: 2 minutes We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: And as the market ages and web savvy consumers build their incomes, we’re going to continue to see growth in the impact of social media on
Reading Time: 2 minutes It’s one thing to advertise via social media and bring people back to your site, but social media platforms are looking to bring conversions closer and control them further by bringing them directly into their platforms. For e-commerce providers, this is a welcome move because it’s been difficult to measure and see an excellent response on their social media investment with conversions. Tracking and attribution continue to be a challenge. Of course, for social media
Reading Time: 2 minutes While I was at the IRCE, I was pretty excited when one speaker, Danny Gavin, stopped me and told me he had seen me speak years ago at an event in Austin. Danny is one of the Internet’s top marketers… developing cutting-edge Internet marketing and social media campaigns for Brian Gavin Diamonds. With his expertise, he’s helped to propel BGD to the ranks of Internet Retailer’s Top 1000 and 50 Fastest Growing E-Commerce Companies. We’ll
Reading Time: < 1 minute Most people offer discounts and offers to acquire new customers. This is pretty silly when you think about it, how about rewarding customers that are already spending money? In fact, what about rewarding customers that share the fact that they bought from you with their social networks? Currently tracking at over a 30% conversion rate, Social Rebate is a brilliant platform. Not only are you utilizing word of mouth marketing, you’re also providing an incentive