Social Engagement
Martech Zone articles tagged social engagement:
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Advertising Technology
Jesse QuistAug 31, 2021
How to Use Hashtags to Increase Your Campaign Reach
39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaignSimple tricks you can use…
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Email Marketing & Automation
Douglas KarrJun 14, 2015
How Email Engagement Compares to Social Engagement
As soon as I see versus used in the title of an article in marketing, I get a little bit queasy. This infographic below from Devesh Design does a great job of putting into perspective the need for customers to utilize email for their company. I have no doubt as to the power of email and it’s ability as a…
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Analytics & Testing
Douglas KarrSep 21, 2014
The Pros and Cons of Social Media Marketing
The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time. 50%…
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Marketing & Sales Videos
Douglas KarrJul 22, 2014
Pagemodo Posts: Increase Engagement with Your Social Audience
By now all marketing professionals know that the key to engaging any social community is sharing content of value to them. Of course, it’s also important to optimize that content with great imagery and to share it at the ideal time to reach the optimal audience. Pagemodo has not only given us best practices and strategies for sharing content on…
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Marketing Infographics
Douglas KarrAug 1, 2013
Social Research and Revenue
As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform…
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Analytics & Testing
Douglas KarrNov 19, 2012
Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM: Monitoring – the ability to…