10 Tips to Align Your Email Marketing and Social Media

If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you ensure an increase in response rates on each channel you have available. Email? Social? Or

Symbolset: Add Social Icons To Any Site With This Web Font!

Virtually every site on the web utilizes social icons to display links to their Twitter, Facebook, LinkedIn and other social addresses on the web. Modern browsers offer the opportunity to embed fonts, allowing limitless possibilities in the design of your web presence. We were working on a beautiful client site that was designed by KA+A, a very successful branding and design firm. We’ve partnered on many clients… they roll out the branding and design and