Social Influencers

Martech Zone articles tagged social influencers:

  • Marketing Infographicssocial influencers

    Social Influencers

    I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was…

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