Social Issues

Martech Zone articles tagged social issues:

  • Content MarketingWhat is a Brand Strategy?

    The Essence of an Effective Branding Strategy and Its Multifaceted Dimensions

    A brand strategy can be defined as a long-term plan that a business establishes to develop a successful brand that achieves specific goals. It embodies a company’s mission, values, promises, and how it communicates them to the audience, with the primary aim of fostering a unique, consistent identity in the market. To clarify, a brand strategy is not about a…

  • Ecommerce and RetailSocial Issues

    Should Brands Take a Stance on Social Issues?

    This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed…

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