How Your Business Benefits from Social Media Marketing

We just wrote a post that was critical on the comparison of email marketing and social media marketing, so this infographic from The Social Lights is perfect timing. Email requires that you collect someone’s email address in order to communicate with them. However, social media provides a public medium where your message can be echo’d well beyond your direct followers. In fact, 70% of marketers have successfully used Facebook to gain new customers and 86%

LeadSift: Use Social Selling to Acquire Leads

78% Of salespeople using social media outsell their peers. LeadSift has launched its cloud platform that scans millions of conversations across social media channels to find and deliver potential leads to businesses while also giving each lead a metric that classifies intent. It simplifies the concept of social selling and makes you and your team more efficient and effective in the sales process by seamlessly integrating with CRM. LeadSift makes it easy by delivering relevant