What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a
Does Your Social Media Marketing Strategy Account for These Trends?
This is another great infographic from CJG Digital Marketing, 10 Social Media Marketing Trends to Watch Out this 2015. It’s critical to review your content, social and mobile strategies to identify where you might have some gaps. 10 Social Media Marketing Trends to Watch Out this 2015 Content Marketing continues to get more social. Real Time Social Media Marketing will be a buzzword. Audio and Video will dominate social content. There’s a continued, steady shift
Content Marketers: Stop Selling + Start Listening
It’s no easy task to come up with content that people actually want to read, especially since content is one area where quality always prevails over quantity. With consumers being inundated with massive amounts of content daily how can you make yours stand out above the rest? Taking the time to listen to your customers will help you create content that resonates with them. While 26% of marketers are using customer feedback to dictate content
How Social Marketing Stacks Up with Traditional Advertising
I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it burst onto the scene and offered trackable metrics that marketers only dreamed of. With the
SimplyCast: Customer Flow Communication Platform
The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set
25 Awesome Social Media Tools
It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics