How to Calculate the Return on Your Social Media Marketing Investment

As marketers and social media platforms mature, we’re discovering a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort by sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has