Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,

JARVEE: Windows-Based Social Media Automation Software.

JARVEE is an affordable platform that operates in place of a social media team to ensures your online brand’s success by growing, driving more traffic, and driving more leads to your business. Because it’s a windows-based desktop software, it doesn’t have many of the limitations of service APIs and third-party automation platforms. One word of warning, you can do some real damage to your reputation by spamming social networks with tools like this. It’s a

Is Social Media Forcing Marketers Away from Mass Media?

This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their