Enterprise Social Media Marketing Platform Features

If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in deploying and managing multiple accounts, and controlling access. Approval Processes – enterprise organizations typically have

Social’s Media’s Road to Longevity under GDPR

Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether.  Research reveals gloomy prospects for social media channels as only 14% of consumers are confident that Snapchat will still exist in a decade.

Validate Your Social Media Strategy Against this 8-Point Checklist

Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your people and brand have online. If you limit yourself to just publishing and expecting a sale here and