Are You Really A Social Media Consultant?

Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The

Checking Your Online Marketing References

One of the great things about online marketing is that your work is totally in the open for the world to see. Given the fact that it is, it makes me wonder what companies, agencies, and even our regional government is thinking when they’re hiring for help. It’s pretty simple to prequalify your online marketing professionals: If you’re looking for a Search Engine Optimization firm, stop looking! The best SEO firms are agencies that are