Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media

One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a curation engine where you can discover content that is popular on social media and is

Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service

Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons that I push our clients to think more in terms of developing a content library than an endless stream of content production. There’s

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how

A Social Media Marketing Plan in 6 Easy Steps

Social media continues to progress as a networking, listening, publishing, support, and promotion tool for businesses. Social media advertising is advancing, providing more methods and advanced targeting that is lowering the cost per engagement. The platforms for listening, responding, publishing, measuring, and executing campaigns are established and continue to provide great offerings for businesses. With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop

Validate Your Social Media Strategy Against this 8-Point Checklist

Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your people and brand have online. If you limit yourself to just publishing and expecting a sale here and