SocialReacher: What is Social Media Employee Advocacy?

At a content conference, I listened to my friend Mark Schaefer talk about a company that had over one-hundred thousand employees but only a few social shares when the brand updated social media. What kind of message does that send to consumers? asked Mark. Great question and the answer was simple. If employees – arguably the greatest advocates of the brand – weren’t sharing the social updates, they obviously weren’t something worth sharing at all. We worked