What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how

How to Increase Social Media Engagement

We recently shared an infographic and article that detailed eight steps to launch your social media strategy. Many of you have already launched your social media strategy but may not be seeing as much engagement as you expected. Some of that may be filtering algorithms within the platforms. Facebook, for example, would much rather you pay to promote your content than display it forthright to anyone who follows your brand. It all starts, of course,

A Social Media Marketing Plan in 6 Easy Steps

Social media continues to progress as a networking, listening, publishing, support, and promotion tool for businesses. Social media advertising is advancing, providing more methods and advanced targeting that is lowering the cost per engagement. The platforms for listening, responding, publishing, measuring, and executing campaigns are established and continue to provide great offerings for businesses. With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop

Reach7: Engage Multilingual Audiences on Social Media

Reach7 wants to make it easier for individuals and businesses to expand their social reach throughout the globe. With Reach7, users identify and engage with the most relevant audience on social media easily and efficiently. Their platform helps users build a relevant audience in their local market or work effectively to engage with a global market. Businesses or individuals can localize tweets in over 80 of the world’s most spoken languages. 90% of translations are completed