How to Increase Social Media Engagement

We recently shared an infographic and article that detailed eight steps to launch your social media strategy. Many of you have already launched your social media strategy but may not be seeing as much engagement as you expected. Some of that may be filtering algorithms within the platforms. Facebook, for example, would much rather you pay to promote your content than display it forthright to anyone who follows your brand. It all starts, of course,

A Social Media Marketing Plan in 6 Easy Steps

Social media continues to progress as a networking, listening, publishing, support, and promotion tool for businesses. Social media advertising is advancing, providing more methods and advanced targeting that is lowering the cost per engagement. The platforms for listening, responding, publishing, measuring, and executing campaigns are established and continue to provide great offerings for businesses. With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop

7 Reasons Why You Should Have a Video Marketing Strategy

An effective video strategy has been proven to help you boost online business, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location. Marketers have shied away from video since it’s has been complicated, expensive and time-consuming. But the fact is you don’t have to spend thousands of dollars per video, shoot and edit it

Reach7: Engage Multilingual Audiences on Social Media

Reach7 wants to make it easier for individuals and businesses to expand their social reach throughout the globe. With Reach7, users identify and engage with the most relevant audience on social media easily and efficiently. Their platform helps users build a relevant audience in their local market or work effectively to engage with a global market. Businesses or individuals can localize tweets in over 80 of the world’s most spoken languages. 90% of translations are completed

12 Tasks in Every Social Media Marketer’s Work Week

A few minutes a day? A couple hours a week? Nonsense. Social media requires a continuous, ongoing effort for companies to realize fully the potential of the medium to grow an audience and build a community. Take a look at the Social Media Checklist that we’ve previously published and you’ll find it requires quite an effort, selection of tools, and investment of time. This infographic is my take on the time investment required to develop