After our own fundraising festival in Indianapolis, I wrote that there just didn’t seem to be a better event marketing platform on the market than Facebook. According to Maximillion, I was right! Love it or hate it we all now know social media is here to stay and is playing an increasing role in our daily lives. As well as individuals, business’ small and large have had to embrace the multitude of ever growing social
I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success of your event – and subsequent events for months and years to come. When I
A close look at what is bounce rate, google bounce rate, and how it impacts your site or sites with subdomains and multiple domains. Measuring bounce rates must be done carefully in complex networks of websites.
Avinash Kaushik is a Google Analytics Evangelist. You’ll find his blog, Occam’s Razor, is an outstanding web analytics resource. The video can not be embedded, but you can click through on the following image: Avinash touches on fantastic insights, including analyzing what is NOT in your website that should be. Avinash mentions iperceptions, a company who assists companies understand customer satisfaction. They simply ask 4 questions: 4 Questions to Ask Your Website Visitor Who is