Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021

No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change in consumer behavior. However, with years people got used to brands presented on social media, so marketers need to invent new approaches to achieve success on this channel. That’s why keeping an eye on the latest trends is crucial to any marketing

10 Facts That Will Surprise You About Social Media

One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe a blog post, an infographic, or a webinar about some rule of social media. There

15% Use Social Media to Find Local Businesses

Did you know 15 percent of consumers use social networking sites to search for local businesses? Too many companies are missing out on the opportunity to develop their own community within social media, helping to grow their authority and awareness within the networks of people most interested in their products and services. Even those who recognize the opportunity are still struggling to execute it, though. We’ve discussed Balihoo’s local marketing automation toolset on the blog

Dummies: A Reference for the Rest of Us!

Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During the lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, “The Secret is Out!”. Kidding aside, Wiley has really had an incredible impact in the publishing industry with the Dummies brand. By