Social Media Funnel

Martech Zone articles tagged social media funnel:

  • Sales and Marketing Trainingsocial media sales funnel

    How to Build a Social Media Marketing Funnel

    The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them to converting or abandonment. But the term funnel is…

  • Sales Enablementonline sales funnel

    Inbound Marketing and the New Sales Funnel

    While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used to be that marketers controlled the brand and the messaging online, requiring consumers and businesses to watch demonstrations, view brochure…

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