Social Media Marketing 101

How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from Venngage walks a business through setting up and developing their strategy for marketing via social media. And there are some good tips in here for the established marketer as well! Choose Your Social Networks – Look for unique industry groups and

How to Measure Social Media Success

Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI is. Influencing Conversions – Having a relevant community that’s carrying your word is incredibly powerful. I

How to Use Social Media for Small Business

It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for my small business is a challenge. I know I need to continue growing my reach

What Factors Make for a Successful Social Media Strategy?

This afternoon, I was sitting with some leaders in business, social and digital media and we were talking about what it takes for successful marketing. The overwhelming consensus was pretty simple, but you’d be surprised at how many companies struggle… where to start. We shared stories of companies who didn’t understand their value proposition, but they were shopping for new sites. We shared stories of companies who didn’t have any sales and marketing alignment, and