How I Optimized My Featured Images For Social Media And Increased Social Traffic by 30.9%

Late last November, I decided to test out optimizing my featured images for social media to see if it would have any benefit. If you’ve been a reader or subscriber for some time, you know that I’m constantly utilizing my site for my own experiments. Designing a more compelling image that’s shared on social media adds 5 or 10 minutes to my preparation of the article so it’s not a huge investment of time… but

Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service

Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons that I push our clients to think more in terms of developing a content library than an endless stream of content production. There’s

10 Social Media Tactics that Boost Shares and Conversions

Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve

10 Improvements You Can Implement for Social Marketing Today!

A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are finding elsewhere. In all honesty, I think it’s because of a lack of execution and a good strategy, not the medium. We continue to see growth in social marketing and it’s been incredibly effective in

Canva: Kickstart and Collaborate Your Next Design Project

Good friend Chris Reed of Cast A Bigger Net messaged me asking if I had given Canva a try and he told me that I’d love it. He’s absolutely right… I was messing with it for a couple hours already last night. I’m a huge fan of Illustrator and have used it for many years – but I’m design-challenged. I believe that I know a good design when I see it, but I often have