8 Tools For Influencer Marketing Research Relevant To Your Niche

The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO, newsletters, social media, come up with creative campaigns, and so on. Fortunately, we have marketing

Influencer Marketing: History, Evolution, and the Future

Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known. Up until recently, we had to rely on movies, magazines, and television shows to tell us who was famous.