What Marketers Believe Are The Top 3 Successes to Capturing Leads

The great folks atFormstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies. Their first finding, that marketing requires insight into the sales that close, is beyond critical. Interestingly enough, many companies distance sales from marketing –

Here’s How You Generate More Leads with Social Media

I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the issues with social media and lead generation have nothing to do with the actual results,