Social Media Measurement

Martech Zone articles tagged social media measurement:

  • Content MarketingSocial Media Marketing Strategy Checklist

    Validate Your Social Media Strategy Against this 8-Point Checklist

    Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…

  • Analytics & Testing
    social media measurement

    How to Measure Social Media Success

    Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI…

  • Marketing Infographics
    small business social media

    How to Use Social Media for Small Business

    It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for…

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