Social Media Measurement
Martech Zone articles tagged social media measurement:
-
Content Marketing
Douglas KarrJul 24, 2023
Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
-
Analytics & Testing
Douglas KarrOct 7, 2015
How to Measure Social Media Success
Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI…
-
Marketing Infographics
Douglas KarrAug 8, 2015
How to Use Social Media for Small Business
It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for…