Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like me) trying to manage multiple accounts that are battered and
Enterprise Social Media Marketing Platform Features
If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in deploying and managing multiple accounts, and controlling access. Approval Processes – enterprise organizations typically have
Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media
One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a curation engine where you can discover content that is popular on social media and is
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with
The Ultimate Guide to Building Your Digital Marketing Strategy
Very few believe that an effective marketing strategy may reduce marketing campaign costs by up to 70%. And it doesn’t necessarily need to involve specialists. In this article you will learn how to make a market research on your own, scrutinize your competitors and figure out what audience does really want. A smart strategy may slash marketing costs from 5 million dollars down to 1–2 millions. This is not a fancy, this is our longstanding