Reading Time: 2 minutes One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a curation engine where you can discover content that is popular on social media and is
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
Reading Time: 3 minutes While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with
Agorapulse: Social Media Management Made Simple
Reading Time: 6 minutes Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and
The Ultimate Guide to Building Your Digital Marketing Strategy
Reading Time: 9 minutes Very few believe that an effective marketing strategy may reduce marketing campaign costs by up to 70%. And it doesn’t necessarily need to involve specialists. In this article you will learn how to make a market research on your own, scrutinize your competitors and figure out what audience does really want. A smart strategy may slash marketing costs from 5 million dollars down to 1–2 millions. This is not a fancy, this is our longstanding
What is Social Media Monitoring? Everything You Should Know!
Reading Time: 2 minutes Perhaps we should start with why. Sometimes we discuss social media monitoring with clients, and they say they’re not on social media so they’re not worried about it. Well… that’s unfortunate because even though your brand isn’t participating in social conversations, it doesn’t mean that your customers and prospective customers aren’t participating. Why You Should Monitor Social Media An upset customer discusses their frustration online. Our agency had a difficult engagement a few months ago