Social Media Universe: What Were The Largest Social Media Platforms in 2020?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the

Infographic: How Social Networks Influence Our Lives

Today social media platforms have a key role to play in our lives. Billions of people around the globe use them to communicate, have fun, socialize, access to news, search for a product/ service, shop, etc. Your age or background is not important. Social networks will affect your daily routine significantly. You can reach out to people with similar interests to yours and build a long-lasting friendship even anonymously.  You can sympathize with many other people across

Productsup: Product Content Syndication and Feed Management

In a series of Martech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. Ecommerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn’t always provide a lot of room for customization. For many ecommerce companies, many of the sales happen off-site. Amazon and Walmart, for example, are sites where many ecommerce vendors are selling more products than even on their

Infographic: 46% of Consumers Use Social Media in Purchase Decisions

I want you to do a test. Go to Twitter and search for a hashtag related to your business and follow leaders that appear, go to Facebook and search for a group related to your industry and join it, then go to LinkedIn and join an industry group. Spend 10 minutes a day on each for the next week and then report back whether or not it was worth it. It will be. You’ll learn

10 Improvements You Can Implement for Social Marketing Today!

A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are finding elsewhere. In all honesty, I think it’s because of a lack of execution and a good strategy, not the medium. We continue to see growth in social marketing and it’s been incredibly effective in