Agorapulse: Social Media Management Made Simple

Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and

Digimind: Social Media Analytics for the Enterprise

Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing your reputation. Digimind Intelligence – offers competitive and industry monitoring so you can anticipate market shifts and identify business opportunities. Social Command Center – a real-time display center to showcase your brand’s social visibility. With

12 Steps to Social Media Marketing Success

The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy. The return on building an audience into a community and driving measurable business results often takes longer than the patience of leaders

Scup: Social Media Monitoring, Analysis and Engagement

Scup pronounced scoop – started in Brazil and now supports English, Portuguese and Spanish. For businesses and agencies, Scup has all the key features of a real-time social media monitoring, publishing and analysis platform. Scup is a leading social media monitoring tool and is used by more than 22 thousand professionals. Scup helps social media managers power through their work from posting to analysis, dramatically increasing their efficiency. Scup’s Features and Benefits Monitor social media

Brandwatch Social Media Monitoring

Marketers sometimes make the mistake of using tools like Google Alerts to monitor their brand. The problem with Google Alerts is that much of the content within social media isn’t identified, indexed and found as it happens. Companies need to respond to requests immediately. There’s a very high probability that you’re missing the conversation that’s happening if you’re not utilizing a real-time social media monitoring tool. Brandwatch lists a number of additional reasons why companies