Social Media Response
Martech Zone articles tagged social media response:
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Social Media & Influencer Marketing
Douglas KarrFeb 19, 2024
How A Lack of Social Media Responsiveness is Destroying Your Customer Retention (and Acquisition)
We’ve written about the incredible growth of social media as a resource for consumers to handle customer service issues and that it’s become an expectation, not an option. Businesses are witnessing a seismic shift in customer service dynamics, with social media becoming the dominant platform for consumer-brand interactions. What’s disconcerting is that many of them are still ignoring the repercussions.…
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Social Media & Influencer Marketing
Rekha PantJun 11, 2021
10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough.…
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Social Media & Influencer Marketing
Douglas KarrOct 9, 2020
The 8 Types of Social Media Villains and How You Should Respond To Them
We’ve all had them – the villain that growls and snarls all over your comments – angering your other visitors and generally producing mayhem. It’s pretty stressful, but there is a way to thwart the evil social media villain. In the dynamic realm of social media, where conversations are rapid, opinions are shared freely, and information travels at the speed…
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Marketing Infographics
Jenn Lisak GoldingSep 21, 2020
10 Steps to Managing Crisis Communications
Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response to what you’re supposed to say to all of the social mentions coming into determining whether or not it is a real crisis. But amid the chaos, it is always important to have…
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Social Media & Influencer Marketing
Thibaud ClementNov 19, 2019
Social Media: 3 Tips To Better Connect With Your Customers
In essence, social media is a two-way street, where brands can go beyond traditional push marketing, and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip #1: Set Up A System To Never Miss A Notification If you are publishing high-quality…
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Social Media & Influencer Marketing
Douglas KarrDec 29, 2015
Starbucks, You Could Be Doing Social Better
I pull the social media card sparingly when I have to. Personally, as a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it’s a policy and typically not the poor customer service representative’s fault. CSR’s don’t often make the rules, it’s typically someone higher up and a little out of reach…
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Marketing Infographics
Douglas KarrAug 3, 2015
How a Lack of Social Response is Hurting Your Business
We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve got…
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Marketing & Sales Videos
Douglas KarrOct 18, 2012
Viral Humor: Social Media and Feminine Hygiene Products
A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here’s a censored comment from Richard on the Bodyform Facebook page: Hi, as a man I must ask why you have lied to us for all these years. As…
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Public Relations
Douglas KarrSep 29, 2012
Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…