Social Media: 3 Tips To Better Connect With Your Customers

In essence, social media is a two-way street, where brands can go beyond traditional push marketing, and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip #1: Set Up A System To Never Miss A Notification If you are publishing high-quality content on your social media accounts and growing your audience substantially, chances are that your

10 Social Media Tactics that Boost Shares and Conversions

Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve

Starbucks, You Could Be Doing Social Better

I pull the social media card sparingly when I have to. Personally, as a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it’s a policy and typically not the poor customer service representative’s fault. CSR’s don’t often make the rules, it’s typically someone higher up and a little out of reach that handles those things. In this case, though, I have to share this incident publicly

How a Lack of Social Response is Hurting Your Business

We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve got a real problem on our hands. In it’s most recent Sprout Social Index, they’ve calculated

Your Lack of Responsiveness is Destroying Your Social Media Strategy

The folks at Brickfish, a firm that assists major brands with their social, mobile and digital strategies have put together this infographic that provides insight to a huge issue in social media. Most brands think they provide superior customer service on social media but the reality is that 92% of consumers disagree! Ouch. We’ve said it before but too many companies decide to utilize social media for marketing and don’t have a customer service process