Sample Company Social Media Guidelines

While doing some research on the book, I happened across this wonderful little goldmine from Shift Communications PR squared blog… a Top 10 Social Media Guidelines. They put it out there and require no attribution whatsoever for commercial use. Top 10 Guidelines for Social Media Participation at [Company] These guidelines apply to [Company] employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether

Does Your Business follow Social Media Etiquette Best Practices?

Social media etiquette… the expression makes me squirm. It seems there’s always someone trying to apply a set of rules to everything nowadays and I can’t stand it. Of course there are unacceptable behaviors online and offline… but the beauty of the platform is that whether or not you follow the so-called rules, you’ll see the results. Here’s an example… I follow a large email service provider on Twitter and they’ve twice DM’d me with

21 Rules for Effective Social Media Strategies

I don’t like the word “rules” when it comes to Social Media Marketing, but I do believe we have enough experience and case studies to understand where companies have really done a great job utilizing social media and really blown it. This infographic does a fantastic job in setting some expectations and guidelines when it comes to developing your social media strategy. Like everything else, there are unwritten rules involved in social media marketing. Everyone

36 Rules of Social Media

If you’ve read this blog for some time, you know that I despise rules. Social media is still very young so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of snippets of advice and calling them the Rules of Social Media. This infographic is a collection of the rules published in the September edition of the magazine. I still wouldn’t call these rules as I’ve

You’re Doing It Wrong!

As marketers we are all fully aware of how hard it is to change people’s behavior. It is one of the hardest things that you can attempt to do. It’s why Google, for now, will enjoy continued search success, because people are accustomed to “Google it” when they need to find something on the web. Knowing this, I am fascinated by the number of people I see on Twitter and blogs who are telling others