What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how

Easy Advocacy: A Free Advocacy Tool for Social Media

A story that’s never left me is one that friend Mark Schaefer shared years ago when speaking at a conference. He discussed an international brand that had hundreds of thousands of employees. Their social media team was producing an endless stream of social media content… that virtually no one was responding to nor sharing. Mark asked what kind of impression did that company make when the brand’s own employees didn’t engage nor share the content

10 Social Media Tactics that Boost Shares and Conversions

Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve

What’s Changed About Corporate Blogging Over The Years?

If you’ve been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure there’s been too many changes when it comes to the book and companies developing a corporate blogging strategy. Businesses and consumers are still hungry for great information, and your company can be the resource they’re