Social Media Sharing
Martech Zone articles tagged social media sharing:
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Social Media & Influencer Marketing
Douglas KarrJun 25, 2023
Sniply: Add A Call-To-Action To Every Link You Share
Every day, influencers share links online that drive traffic to other sites… albeit within their content or through social media sharing. While that’s of huge value to the destination site, what about the brand or influencer sharing the content? Could you add your call-to-action (CTA) to the destination site? With Sniply, that’s possible. What is Sniply? Sniply works by using…
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Content Marketing
Douglas KarrMar 17, 2023
The Ten-Step Strategy For Successful Content Distribution
Content distribution is the process of sharing and promoting your content (such as blog posts, videos, social media posts, etc.) through various channels to reach a wider audience. A content distribution strategy is a plan that outlines how you will distribute and promote your content across paid, owned, and earned channels (POE) to achieve your marketing goals. Benefits of Content…
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Content Marketing
Douglas KarrFeb 28, 2023
25 Proven Strategies To Increase Relevant Traffic To Your Site, Blog, Store, or Landing Page
Increase traffic… it’s a term that I hear over and over and over again. It’s not that I don’t believe in increasing traffic; it’s that often marketers are trying so hard to increase traffic that they forget to try to increase retention or conversions with the traffic they already have. Relevance is critical for every visitor to realize that their…
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Social Media & Influencer Marketing
Douglas KarrFeb 8, 2023
How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…
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Content Marketing
Ian ClearyJan 29, 2023
5 Tools That Will Improve Your Results from Blogging
A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you get maximum value from it. In this article, we’ve outlined 5 tools that will help improve your results from blogging, leading to more traffic and,…
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Content Marketing
Douglas KarrApr 6, 2022
What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you’ll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the article. The fact is… followers, viewers, and readers love them. The definition of an infographic is just that… What Is…
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Social Media & Influencer Marketing
Rekha PantJun 11, 2021
10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough.…
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Social Media & Influencer Marketing
Douglas KarrDec 15, 2020
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
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Marketing Tools
Douglas KarrFeb 19, 2020
Easy Advocacy: A Free Advocacy Tool for Social Media
A story that’s never left me is one that friend Mark Schaefer shared years ago when speaking at a conference. He discussed an international brand that had hundreds of thousands of employees. Their social media team was producing an endless stream of social media content… that virtually no one was responding to nor sharing. Mark asked what kind of impression…
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Content Marketing
Douglas KarrJan 18, 2018
What’s Changed About Corporate Blogging Over The Years?
If you’ve been following me over the last decade, you know that I wrote Corporate Blogging for Dummies back in 2010. While the landscape of digital media has had immense changes over the last 7 years, I’m honestly not sure there’s been too many changes when it comes to the book and companies developing a corporate blogging strategy. Businesses and…