Agorapulse: Social Media Management Made Simple

Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and

2018: How Companies and Consumers Are Using Social Media

TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company focused on few factors that they were able to figure out using various studies. Overall findings of the survey were: Businesses still haven’t completely accepted social media Users want their brands to care about them and society Top Social Media Networks and Usage as of 2018

2017 Social Media Marketing Statistics You Can’t Miss!

At some point many decades ago, we just began taking for granted that the average household had a radio, then a telephone, and finally a television. I believe we’re reached that saturation with social media… do we really need to quantify the impact or try to convince a business that social media is here to stay? Yeesh, I hope not. That doesn’t mean that it’s time for marketers to drop everything and bet it all

Social Media Growth Statistics Through 2015

Search Engine Journal developed the third annual version of an infographic on the continued growth of social media, providing statistics across each social network through 2015. It opens with this quote from Gary Vaynerchuk. When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about

Top Benefits of Social Media Marketing

Wishpond created this infographic that illustrates the results of Social Media Examiner’s 2013 Social Media Marketing Industry Report. In the report, you’ll find: What social platforms marketers will focus on in the future The top social media questions marketers want answered How much time marketers invest with social media activities The top benefits of social media marketing and how time invested affects results The most used social media platforms Activities social media marketers are outsourcing