Social Media Strategies
Martech Zone articles tagged social media strategies:
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Social Media & Influencer Marketing
Douglas KarrDec 15, 2020
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
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Social Media & Influencer Marketing
Douglas KarrNov 22, 2017
Marketers Are Saying Organic Social Media Is Dead. Don’t Believe Them.
You may have seen these articles of recent: Is Organic Social Reach Dead? The Death of Organic Social Media and Free Marketing on Facebook is Now Dead. Now What? Many of the marketers I know and respect are in agreement with this. In fact, Michael Stelzner who wrote The Death of Organic Social Media is a good friend and a leader in the industry that I admire. It’s just not the case though. I spend exactly $0 on promoting my…
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Social Media & Influencer Marketing
Douglas KarrJan 8, 2015
Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…
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Social Media & Influencer Marketing
Douglas KarrJul 18, 2012
Presentation: Going Social – The Business Edition
Yesterday, I presented to the local International Association of Business Communicators chapter. The audience dynamics were mixed between small and large companies. The attendees were business people who spanned social media – from newby to experienced social marketers. Going Social Each time I prepare a presentation, I go back through the history of presentations I’ve done in the past… dropping…
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Social Media & Influencer Marketing
Douglas KarrJun 9, 2012
Audience vs Community: Do You Know the Difference?
We had a fantastic conversation with Allison Aldridge-Saur of Chickasaw Nation, and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. Audience Vs. Community Allison discussed Audiences versus Communities, and it struck me as one of…
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Social Media & Influencer Marketing
Douglas KarrDec 12, 2010
We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter, Facebook, or YouTube, your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I’m not excusing myself on this, either. I’m always looking to grow my online following and promote it at every chance. Go to any site with a company or person seeking authority online, and…
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Marketing Books
Douglas KarrMay 11, 2009
The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and owner of a social network for Navy Veterans. The two networks have very different business models and goals. Pat Coyle…