What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how

You’re Wrong, Here are 4 Reasons Why Social Media Impacts SEO

Can we please put this argument to rest? Seems to me that there are some professionals out there that are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds both brand affinity as well as providing you exposure to a much wider audience. I don’t want to lump them all in, but it seems most of the noise is coming from SEO professionals – who simply don’t

Presentation: Going Social – The Business Edition

Yesterday I spoke at the International Association of Business Communicators in Indianapolis. The dynamics of the audience were mixed between both small and large companies, and business people that spanned social media from newby to experienced social marketers. Going Social Each time that I prepare a presentation, I go back through the history of presentations I’ve done in the past… dropping slides and information that are no longer timely, and adding new slides for topics

Audience vs Community: Do You Know the Difference?

We had an amazing conversation with Allison Aldridge-Saur of Chickasaw Nation on Friday and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. In part two of her series, Allison discusses Audiences versus Communities. This struck me as one of the most important elements of the entire series. I’m not sure

The Business of Social Networks

David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and owner of a social network for Navy Veterans. The two networks have very different business models and goals. Pat Coyle owns and operates Smaller Indiana and is looking to leverage the talent internal to build