Social Media Strategies

Martech Zone articles tagged social media strategies:

  • Social Media & Influencer MarketingSocial Media ROI Probability Infographic

    What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

    This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…

  • Social Media & Influencer MarketingHow Does Social Media Impact SEO?

    Here Are 4 Ways Social Media Impacts SEO

    Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…

  • Social Media & Influencer MarketingSocial Media Strategy Presentation: Execution and Measurement

    Presentation: Going Social – The Business Edition

    Yesterday, I presented to the local International Association of Business Communicators chapter. The audience dynamics were mixed between small and large companies. The attendees were business people who spanned social media – from newby to experienced social marketers. Going Social Each time I prepare a presentation, I go back through the history of presentations I’ve done in the past… dropping…

  • Social Media & Influencer MarketingAudience vs. Community Differences

    Audience vs Community: Do You Know the Difference?

    We had a fantastic conversation with Allison Aldridge-Saur of Chickasaw Nation, and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. Audience Vs. Community Allison discussed Audiences versus Communities, and it struck me as one of…

  • Social Media & Influencer MarketingCounting eyeballs on social media

    We’re Sliding Back to Eyeballs

    If you belong to LinkedIn, Twitter, Facebook, or YouTube, your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I’m not excusing myself on this, either. I’m always looking to grow my online following and promote it at every chance. Go to any site with a company or person seeking authority online, and…

  • Marketing Bookssocial network business plan

    The Business of Social Networks

    David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and owner of a social network for Navy Veterans. The two networks have very different business models and goals. Pat Coyle…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.