Key Findings on How Marketers Optimize Social Content

Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day. Marketers most commonly cited the use of visual content, hashtags and usernames as important tactics for optimizing social media content. Over half (57 percent) use software tools to manage posting, and these respondents experienced less difficulty

Social Media: A World of Possibilities for Small Business

Ten years ago, marketing options for small business owners were fairly limited.  Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet.  Email marketing, social media, blogs and ad words offer small business owners a chance to get their message out. Suddenly, you could create the illusion, your company was much larger with the help of a great website and a strong social

How Are Marketers Using Social Media?

If you’re wondering how marketers are leveraging social media for their businesses, Hubspot pulled together an infographic snapshot to feature some of results from the 6,491 survey respondents of a survey executed by Moz. The data was released in a joint webinar between Hubspot and Moz today. One interesting stat, 44.4% of survey respondents said their proficiency level with social media was in the advanced or expert level! Infographic from: HubSpot Marketing Software. Disclaimer: We