Like Apples and Cheese, Email and Social Media Marketing

I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good email campaigns will deepen the relationship that you have with social media contacts, and turn

36 Rules of Social Media

If you’ve read this blog for some time, you know that I despise rules. Social media is still very young so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of snippets of advice and calling them the Rules of Social Media. This infographic is a collection of the rules published in the September edition of the magazine. I still wouldn’t call these rules as I’ve

4 Tips For Better “Socializing”

If you’re reading Marketing Tech Blog, chances are someone has clued you in already to the fact that it’s going to be more important than ever to get your business social this year. A recent survey we conducted for GrowBiz Media revealed that 40% of small to midsized business decision-makers plan to use social media in 2012. I recently heard a guest on Business Insanity Radio Talk Show suggest that all sales people be given

Fired: MyBlogLog and BlogCatalog Widgets

For those of you that have been long-time readers, you’ll notice that I removed the MyBlogLog and BlogCatalog sidebar widgets. I struggled with removing them for quite some time. I enjoyed seeing the faces of folks that visited my blog often – it made the readers seem like real people rather than stats on Google Analytics. I did a full analysis of each source and how they drove traffic to my site as well as