People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.