Social Media Traffic
Martech Zone articles tagged social media traffic:
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Analytics & Testing
Douglas KarrMar 1, 2021
How I Optimized My Featured Images For Social Media And Increased Social Traffic by 30.9%
Late last November, I decided to test out optimizing my featured images for social media to see if it would have any benefit. If you’ve been a reader or subscriber for some time, you know that I’m constantly utilizing my site for my own experiments. Designing a more compelling image that’s shared on social media adds 5 or 10 minutes…
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Ecommerce and Retail
Douglas KarrApr 26, 2016
Rethink Social Media’s Impact on Traffic and Commerce
We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely to make a purchase based…