Digital Marketing Trends & Predictions

Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us

Is Social Media Forcing Marketers Away from Mass Media?

This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence. Combined with on-demand video, ad blocking technologies, and the growth of 1:1 channels like Snapchat and marketers need to reconsider their

TrendSpottr: Transform Social Noise Into Actionable Early Signals

Prior to social media’s prominence, there was a lawn care company that recorded all of it’s customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up in the region and then send highly focused emails based on the trending topics. Lawn care lovers would see the alert and then go buy the appropriate solution at the store – sometimes with a

10 Hottest Trends in Social Media Marketing

Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid medium channels. With all the glory and hype of social media… you would have thought it could have becoming something so