Social Media Usage

Martech Zone articles tagged social media usage:

  • Social Media & Influencer MarketingSocial Media Trends for 2023

    The Top Social Media Trends for 2023

    The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. There are 4.76 billion social media users in the…

  • Marketing Infographicsmen women social media mobile

    How Women and Men Use Social Media and Mobile Differently

    Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and…

  • Marketing Infographicssocial vs normal

    How Are We (vs You) Using Social Media?

    I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it. The reason why it’s good is because it’s an honest look and comparison of how marketing professionals utilize social media versus the average, non-marketing person. I don’t believe enough leaders in this industry paint an honest picture of social media usage. Many…

  • Social Media & Influencer MarketingConsumer vs Business Social Media Behavior Infographic

    Consumer vs Business Behavior in Social Media

    SurveyMonkey surveyed decision-makers in U.S. businesses with less than 1,000 employees and consumers to understand their use of social media, particularly Facebook, to interact. A SurveyMonkey online survey was used to collect and analyze the data, and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, 2011. In total, 1180 small and medium-sized business (SMB)…

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