What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

Reading Time: 2 minutes This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how

Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions

Reading Time: 3 minutes While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with

Elokenz: Intelligently Repost Your Site’s Best Performing Content on Social Media

Reading Time: 2 minutes Marketers are inherently creative and I believe sometimes it’s too their business’ performance detriment. It’s something that I continue to remind myself with my articles. I often dive deeper and deeper into tools and strategies… and forget that there are visitors that haven’t been on this journey with me. For companies, this is a huge oversight. As they continue to ideate and deploy content, they forget that there are some people that may not even

Why Real-Time Marketing Has Become More Essential in The COVID Era

Reading Time: 4 minutes It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years for the moment when not all 11 million kilowatt-hours of power would successfully run and there’d be a blackout; just in time for the brand to execute their punchline. Luckily for the cookie company, years ago at Super Bowl XLVII, there was finally a

Native Advertising In Content Marketing: 4 Tips And Tricks

Reading Time: 4 minutes Content marketing is omnipresent and it’s getting increasingly difficult to turn prospects into full-time customers these days. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising. This is not a new concept in the online realm, but too many brands still fail to exploit it to the fullest extent. They are making a big mistake as native advertising proves to be one