Lessons Learned: Social Media Platforms and Blockchain Mass Adoption

The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people’s privacy constantly. It is a fact. A fact that has attracted massive public outcry in the last few years.  Just last year itself, Facebook came under heavy fire for misusing the personal data of 1 million users in England and Wales. The Mark Zuckerberg-led social media giant

Marketing Trends: The Rise of the Ambassador and Creator Era

2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers.  Those changes laid the groundwork for trends that will reshape the social media marketing world in 2021 and beyond, where leveraging the power of brand ambassadors will impact a new era of digital marketing. Read on for insights on

Enterprise Social Media Marketing Platform Features

If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf of a brand or franchise beneath them, access their data, assist in deploying and managing multiple accounts, and controlling access. Approval Processes – enterprise organizations typically have

Social Media Universe: What Were The Largest Social Media Platforms in 2020?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the

Social Media Marketing 101

How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. First, let’s discuss why your company would want to be active on social media. Reasons Why Businesses Use Social Media Marketing Here’s a great explainer video on 7 ways that your social media marketing can drive business results. How To Get Started With Social

How I Damaged My Reputation With Social Media… And What You Should Learn From It

If I’ve ever had the pleasure of meeting you in person, I’m fairly confident that you’d find me personable, humorous, and compassionate. If I’ve never met you in person, though, I fear what you might think of me based on my social media presence. I’m a passionate person. I’m passionate about my work, my family, my friends, my faith, and my politics. I absolutely love dialogue on any of those topics… so when social media

Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media

One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a curation engine where you can discover content that is popular on social media and is

SEOReseller: White Label SEO Platform, Reporting, and Services for Agencies

While many digital marketing agencies focus solely on brand, design, and customer experience, they sometimes are lacking in search engine optimization (SEO). That doesn’t mean that they can’t be successful for their clients – they often are. But it does mean that their return doesn’t often meet its full potential for acquiring new business. Search is unlike virtually any other channel because the user is typically showing actual intent for purchase. Other advertising and social