Why Real-Time Marketing Has Become More Essential in The COVID Era

It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years for the moment when not all 11 million kilowatt-hours of power would successfully run and there’d be a blackout; just in time for the brand to execute their punchline. Luckily for the cookie company, years ago at Super Bowl XLVII, there was finally a

Native Advertising In Content Marketing: 4 Tips And Tricks

Content marketing is omnipresent and it’s getting increasingly difficult to turn prospects into full-time customers these days. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising. This is not a new concept in the online realm, but too many brands still fail to exploit it to the fullest extent. They are making a big mistake as native advertising proves to be one

Scary… $8.8 Billion Will Be Spent on Halloween this Year

It’s very clear that for brands and marketers targeting traditional Halloweeners, leveraging Pinterest and Facebook to reach that older demographic would be in your best interest. By comparison, Instagram, Snapchat, and TikTok are the best platforms for “experience” brands – especially if you’re offering a haunted attraction this year – and retailers to reach that young Halloween party crowd. The Shelf, Halloween By The Numbers Halloween Statistics Are Up and Down Candy is still the

6 Ways in Which Social Signals Improve Ranking

Social signals represent interactions, such as retweets, likes, and votes, of social media users with your brand, which indicate its popularity and quality to search engines. Google, Bing, Yahoo, and other search engines use certain algorithms to determine the ranking of search results. The actual influence of social signals on the results of the algorithms is anyone’s guess, since the algorithms of search engines are protected via non-disclosure agreements. However, social media undoubtedly is the

Social Media Universe: What Are The Largest Social Media Platforms in 2018?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the

What Are The Latest Internet Statistics for 2018

Although developed from the mid-80s, the Internet wasn’t fully commercialized in the United States until 1995 when the last restrictions were dropped in order for the Internet to carry commercial traffic. It’s hard to believe that I’ve been working on the Internet since its commercial inception, but I’ve got the gray hairs to prove it! I’m truly lucky to have worked for a company back then that saw the opportunities and threw me headfirst into