Enterprise Customer Analytics, Social Analytics and Response

In today’s social world, piecing together what the customer really says is of paramount importance for brands. Attensity could be a useful tool in this context. Attensity’s text analytics tool extracts facts, relationships, and sentiments from the labyrinth of responses received in relation to, say a promotional campaign, a tweet, a Facebook update, a blog post, survey responses – well, you get the drift! The Attensity extraction engine applies natural time tested linguistic principles and

Three easy ways to start monitoring your brand online

If you have been following social media trends at all, you’ve probably heard a lot about joining “the conversation” and how to participate. You may have also heard the warning: “people are talking about your company whether you are there or not”. This is absolutely true and is a great reason to jump into social media and start participating. If you are part of the conversation, you can respond to inquiries, do damage control, and