Social Networking

Martech Zone articles tagged social networking:

  • Social Media & Influencer MarketingWhat Is The Impact of Social Media Marketing?

    What Is The Impact of Social Media Marketing?

    What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…

  • Analytics & TestingUpstream Upsell and Downstream Marketing

    Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth

    If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…

  • Event Marketing
    Bizzabo Event Success Platform

    Bizzabo: Power Your In-Person and Virtual Events on a Single Platform

    Bizzabo is an event success platform that provides your team with all the tools they need to create rewarding events while surfacing insights to help your events grow in ways you never thought were possible. Bizzabo Event Platform Features Bizzabo’s all-in-one event software enables in-person and virtual events to deliver unique attendee experiences through intelligent and intent-based personalized engagement. Event…

  • Social Media & Influencer MarketingConnectors

    The Value of a Connector versus the Influencer

    We continue to struggle within the influencer industry with vanity metrics and high numbers. I’ve been critical of the industry since its inception in social media that most metrics and platforms don’t actually measure influence, they just measure the size of the network, audience, or community. I personally have a very large network… so much so that it’s often unruly…

  • Content MarketingInexpensive Content Ideas

    ­­­6 Low Budget Content Marketing Ideas for Small Businesses

    You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost. One of these, of course, is content marketing. In fact,…

  • Marketing Infographicsfacebook versus linkedin professionals

    Does Facebook Compare to LinkedIn for Business Networking?

    We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there are 1.35 billion users on Facebook, and while the network is often overlooked as a professional resource that there are…

  • Email Marketing & Automationinbox placement deliverability

    The Battle for the Inbox

    On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor. Ensuring your email is designed well…

  • Content MarketingDepositphotos 6777023 s

    They Never Taught this in Marketing Class

    I don’t believe it’s a secret, but I do believe the most successful strategy that’s often ignored in sales and marketing is the value of your network. People tend to focus on return on investment, statistics, research, branding, design, features, efficiency, productivity, etc. as they work through their marketing efforts. That’s all well and good but if you detail all…

  • Marketing Infographicssocial tools workplace

    How We Use Social Tools in the Workplace

    In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise, it appears that they’ve uncovered yet more evidence that women are much smarter than men. Men are more likely than women to say these restrictions are due to security concerns, while women are more likely to blame productivity loss. Ugh. It’s so unfortunate that, after all…

  • Content Marketinghow we consume content online

    How We Consume Content From Brands

    In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…

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